Location Shots.

These are Photos of our locations. Underneath is a description of the places and the ways in which we intend to use them. The building we are using is an old burnt out building that was previously used as a small sports center. Above is an Aeriel view of the view, i used google maps to obtain this image.


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This is the apporach to the entrance to our location. It is particulally dark and mysterious and will look good in the right lighting. I think that this shot would be good for a tracking shot or a long shot. The allyway gives the impression of entrapment and can be very scary at night walking alone.


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This shot is taken from the end of the field, i think the field itself represents being exposed, and being vunerable. it will look good at sunset where the shadows of the trees have an overbearing effect. It also gives a good shot of the building that the thriller will be set in.


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This photo is of the side of the "civ" building which we are using to film our thriller. The building is old, burnt down and gives the feel of an unsafe place for our characters to be hiding from eachother. The building is large, and has been battered and Graffiti's by youths. I think that it is a perfect place to film a thriller.


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This is the first corridor of the enterance to our location. It is Grimey and battered and isnt a particulally safe place to be in. It will look scary at night when we are filming it and with the right light useage we can focus on certain elements, such as shadows on the grimey walls and the battered ceilings and floors.


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This is a photo of Daniel in the first room, this room was once a squash court and is now not used to anything. The room is large and like the corridor covered in graffitti. It again follows our thriller feel of being burnt and run down and is scary. The room is dirty and run down, it is a grimey place to be hiding from unfriendly characters in our plot.


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This is another room we are thinking of filming in, the pool table is still intact but dirty and un-used. I think that the connotations of the pool room are nice, Pool tables are expensive and found in the houses of rich people and nices public houses, therefor this is a juxtapose for the pool table in the horrible burnt out house.


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This is the gaping hole at the end of the corridor which leads to another building and the woodland outside. I think it adds to the effect of the house because it makes the place feel unsecre and exposed. I think that it is an ideal place to set our thriller task.

An essay analysing the opening of the third man.

The Opening of The Third Man is very typical of Film Noir. The Opening Credits are in White Bold letters, which stand out against the dark "zither strings" that are playing a song in the background, the notes are flat but the tune is upbeat and sticcato. This song was released after the film which topped the international music charts in 1950. After this opening, the shot moves straight to a shot of a vienna sky line, post war. The mood of the image is dark and depressing, a city which has suffered bombing and sufferage. There are images of trade in the black market or "underground economy" a market that trades without reguard to tax or law. Images of Traiding in the blackmarket in Vienna accompany his voice over which switches and begins talking about the city, he talks about the four corners of the city that are being govenrned by 4 nationalities. The British, The American, The French and The Russian. The many shots of archetecture are gothic and depressed. After this the voice introduces us to Holly Martins, a man who has travelled to Vienna after his friend Harry Lime has offered him a chance to work with him. While he is talking about him we see images of Soldiers and War related images. Martins Appears of a Steam Train in traditional dress. A suit, Hat and Breifcase. According to Standard at the time this was seen as a very appropraite way to dress. It seems that all of his Possessions are in the one breifcase he is carrying, this suggests he doesnt have many possessions. After speaking to a guard in the train station Martins makes his journey to Limes house. It is not yet known how they are friends and where he origionally came from. Aswell we are unaware of who the narator is. Just before Martins gets to the house he walks under a ladder which is traditionally bad luck. The house is beautiful, but very empty, this is apparent from the beginning. After walking up a very large grand, Gothic staircase he is told by a german man that he has just missed limes frineds who were going to his funeral and that Lime was killed by a lorry in front of the house. The Mood of the whole opening scene is very Depressing, Martins is upbeat and jolly and we do not see his reaction to find that the man who he would be living and working with has died days before. Alot of the Film uses harsh lighting and distorted camera angles. All the the Locations are very traditional for post war Vienna, and set the mood of the situation in the film properly. The Opening of The third man does not reveal much of the plot and up to this part in the film, the audience is unaware of what will unfold in the rest of the film. The mood of the film fits in the with mood at the time it was released. The world was still very interested in War, and the impact that it had on the entire world.

Audience Research.

A Discussion on LA Noir.

LA Noir is not a term you hear a lot of, and because of this i found it difficult to research for this piece of writing. It is Similar to Film Noir in the way that its key Element is Distinctive Lighting however LA Noir is shot in colour, usually with a hint of chrome in the colour. Similar to Film Noir, Presence of Femme Fatales are common in LA Noir also. They're seductive dress sense is alluring to the Male characters, they are objectified by the men as Sex Objects. LA Noir Commonly uses Binary opposites such as good and evil. An Example of this is in the Opening on LA confidential the male character talks about "Mr Fire and Mr Ice" they're used to created elements of opposition and drama.

A Discussion on Film Noir and its Conventions.

Film Noir literally means “Black Film”. It is a cinematic term for a style of film making that was Established after the second world war, originally in france. It reached its peak in the early 1940’s till the late 1950’s and was used primarily to describe Hollywood crime dramas, particularly those that centre on cynical attitudes and sexual motivations. Film noir of this era is associated with a low-key black-and-white visual style that has roots in German Expressionist cinematography. Film Noir was first applied to Hollywood films by Nino Frank a French Critic in the 40’s. Despite much of Film Noir being seen as a Type of film, it is still debated about as to weather it is a distinct genre or just a style of film making. Film Noir is often more widely identified as a visual style, that emphasizes low-key lighting and unbalanced compositions. In film Noir we expect to see a lot of the typical conventions of the style of film, such as Low key Lighting, sinister characters (usually the main character being a white middle aged male). Props such as Hats and Cigarettes are used commonly in Film Noir. Wearing a hat in the time that these films were made was expected if you were an upstanding gentleman, this was not the case if you went without a hat. These props are commonly used to hide behind, in many cases a man will be covering part of his face with a hat, in a long coat. This gives the character a mysterious and dangerous look. Cigarettes are a common occurrence with most characters in Film Noir. Especially Femme Fetal style characters. Most of the stories of Film Noir are based around crime, lust and murder. An example of a more recent “Neo-Noir” film is Sin City (2005). Which has slightly different conventions to older style film noir but some of the original conventions are still present. The Visual Style of Film Noir is a lot of Low-Key lighting combined with Dramatic shadows. It is also known for its low-angle shots and wide angle lenses. Commonly in Film Noir Story plots we see a lot of Flashbacks and most of the film is usually shot on location. The characters in film noir are often arrogant and isolated; they are never particularly sociable or friendly. Film Noir is a highly recognised style of film making that although has passed its peak is still appreciated in today’s society.

Femme fetale and film noir


Film noir was developed around the time of World War 2, and traditionally in most film noir films we see femme fetales. A femme fetale is French for “killer or deadly woman”. It was derived from anti-heroine vampires of early cinema. She is typically alluring and seductive who ensnares her lovers into a bond of irresistible desire. Traditionally very subversive a femme fatale tries to achieve her hidden purpose by using beauty, charm, and sexual allure. Femme fetales are typically villainous; they use their charms and sexual awareness to achieve what they want. Femme Fetales are found often in Film Noir and around the time they were not seen as traditional women. At the time of the film noir periods women had not particularly established individuality and women could not be publicly seductive in the way that we have established today. Typically Femme Fetales are sexy, dangerous and clever. They are confident and make men lust after them; this creates an element of control. The term is associated with powerful women. An example of a femme fetale in a film is Rita Hayworth in “the lady from shanghai” a 1948 film noir film. According to the film Mildred Pierce it can be defined as the kind of woman that a man wants, but shouldn’t have. The Velvet Underground song "Femme Fatale" tells of a woman who will "play" a man "for a fool”. An example of a modern day femme fetale is the beautiful Dita von Tease. She is known for being a famous burlesque dancer and a model. She has a typical femme fetale look and a retro dress sense. She frequently mirrors the work of a similar model of an earlier time Bettie Page.

This Is England Presentation

Media and Me

Media and Me

My Name is Jessica Dunford. In my GCSEs I achieved two B’s, three D’s and all the rest C’s. For my A levels I am studying Media, Psychology, English Land and Lit and Photography. My Hobbies include Photography, Gigs, Traveling, Horse Riding and Music.
I read magazines more than I read newspapers but I tend to read The Sunday Times sometimes as well as local newspapers such as the EDP. I Read them because my family always has, and it’s a nice routine to have on a Sunday. I use the BBC website or watch the news to access the headlines rather than reading newspapers everyday. Radio is a Large Gateway to the Music I listen to. I Listen to Radio One and Radio Two. I like most of the Radio Presenters and the music that they play is usually the music that I enjoy listening to. I really Like Kerrang Magazine and Rock Sound too. They Spotlight the Music that influences me most.
The Music Industry plays a monumental role in my life, my father has been in the music industry his whole life and I have grown up around live concerts and musical instruments. My Favourite Genres of music are Rock, Indie, Acoustic and Punk. I am not in a band but I play the guitar and piano. I find out about bands by using the internet and going to gigs. Illegally downloading is a large problem for many musicians at the moment. A band I admire greatly once said to me that they would not be angry at me for illegally downloading their album, I paid to see them live, which means more to them than album sales. I used to download all of my music but have since bought the albums of bands that I really, really like. I still however spent astonishing amounts of money on gig tickets and band t-shirts. The Music Industry influences my life style, the company I choose to keep and the clothes I choose to buy. The bands I listen to influence my attitude towards life, I find a good band cannot only play their instruments to a high standard but are able to write their own Thought Provoking lyrics and can perform on stage.
I do not play nor have I ever played Video Games. I don’t find that I ever have enough time to be playing video games nor do I find them entertaining. I don’t really understand the world of gaming, I think it’s great that gaming has got so advanced, however anybody that has enough time to be sat on an Xbox all day clearly needs to question how well they spend their time and why they don’t have anything better to do. Although saying this I do have great appreciation for people that spend a lot of time developing the graphics for these games. They’re incredibly clever and well thought out and are ideal for their target audience. I am a firm believer that games should really only be aimed at children and younger people that don’t have a job or anything that they do after school. In that respect video games are great for occupying children but I feel that I don’t have enough time to play them.
New Technologies have greatly opened my access to films and television and the music industry. Wherever I go the media is following me, Advertisements on Bus’s and music playing in shops. There are many shops and websites that sell films, books, music etc. You can find a massive library of any band or any film you can think of. Computer Software is advanced to the stage now where I can make short films and edit them using just a camcorder and the software that came with my desktop. I can then publish these short films to a site such as youtube, where my video can be accessed by the whole world.
I really, really love television. I like television shows that have something different about them. I really enjoy friends, it was such a massive part of television in my generation and was one of the biggest, highest rated television shows. I also love shows like never mind the buzz cocks and mock the week. I think the show Ugly Betty deserves more credit for what it actually is. The diverse ranges of characters in the programme are incredible and the actors play the parts of the programme so well. I like the contrast between them and watching how the personalities clash. Five Memorable Television shows in my eyes are probably Only Fools and Horses, Minder, Friends, The Simpson’s and A Touch of Frost. For a long time I disliked
The Simpson’s, until I was older and realised that the script writing is extremely clever and I can now appreciate the underlying jokes that the writer aims at an older audience as apposed to the cartoon being aimed at children. I always wondered why my father liked it so much. I don’t like stereotyping television. Like cartoons only being suitable for children, I disagree. South Park is a major example of a cartoon show that is completely unsuitable for children.
I don’t have a favourite genre of film, I like films that I can walk away and rethink about and I like films which change the way I think about something. Films that I find outstanding are probably Trainspotting, because the book was amazing and im a firm believer that not many films can capture the characters, the relationships and the Story as well as the book. It is written in a Scottish accent which I think is very original. I also really like the film Fear and Loathing in Las Vegas, again I prefer the book however I think that the film is very original and the characters are portrayed very well. I really like the film Cruel Intentions, I think that the story line is very original

As Media Advertising Campaign

As Media Advertising Campaign

Empowered Lipstick.

The advert I have designed is specific to women. The picture I have used of the main backdrop is feminine and artistic. The woman is applying red lipstick and has an expression on her face of glamour and femininity. She is very colourful and the image uses a very feminine colour theme. She is wearing a lot of pink and black make up, which red co-ordinated well with. I chose the lipstick idea because it is something that I myself purchase a lot and when I see an advert for a new brand of lipstick I thought about the way I interpret the image when considering to buying it. I really like the artistic theme to the advert. The colour theme in the advert is pink and reds which I think are associated with women and cosmetics. When I came up with the idea of a lipstick advert my original idea was to use a gothic vampire theme, this however proved a challenging task to manufacture as gothic and images of vampires are hard to make positive and appealing. I reason I chose this idea originally is because red lipstick is commonly associated with gothic culture and is the same colour as blood, which is commonly associated with vampires. At this point I changed my idea to the current idea I have now; I think that this idea is better because it appeals to more people and a better audience than my original idea.
I think my advert is aimed at 16-25 year old women. This age group tend to wear make up more often than women older and they also take fashion and their appearance into great consideration. Make up is an essential part of feeling good about yourself and making a good appearance. Most women wear some form of makeup everyday and lipstick although is more common for formal events and going out can be worn for every day events. I think that my advert does not give off the impression that you can only wear this lipstick when dressing formally, the advert is quite laid back and general and not specific to any time in which the product can be used.
The text in my advert stands out but is also simple, this way the attention goes more towards the woman in the image and the lipstick at the bottom of the advert. The text reads “Be Artistic. Be Empowered. The theme of empowerment I personally think is a crucial factor as empowerment is something that women are everyday getting more and more of. We live in a male dominated society and dominance and power and very important to most women. I used the Phrase “Be Artistic” because make up in a sense is art. And the way you apply your makeup and the make up you wear says a lot about you. The image of lipstick which I chose also fits in with the artistic theme of the advert. I think that it is very important that all of the images in the advert are in keeping with each other. This image would be printed in women’s fashion magazines such as “Elle” and “vogue”. These magazines are focused on women and female interest. They cover topics on image and the shopping industry and Fashion.
I think the strengths of my advert is that it can be produced for a lot of different varieties of women and that it is feminine and sticks to the theme that I created. I think that some of the weaknesses are that it doesn’t contain enough information about the product itself and the price, where you can buy it etc.

Diesel Jeans Advert Analysis

Conceptual Analysis of a print advertisement rooted to 4 key media concepts.





I am analysing the diesel jeans campaign “live fast”. This particular advert was taken out of the July issue of Cosmopolitan. It depicts a tall and attractive woman running down a road in heels whilst changing a baby. This is a large risk to the baby, and inconsiderate. This represents a fast paced action which corresponds with the title of the advert.

Codes and Conventions (Purpose and Effect)
The woman pictured in the advert is in the middle of sprinting down the pavement. She had extremely long, skinny model legs and is wearing a pair of diesel jeans. There is a baby in her arms, lying on a towel. It seems to be unphased by the woman running and may possibly even be asleep. She is putting talc on the baby, which would be an impossible task to do whilst running. The writing in the bottom left corner says “Live Fast”. The font is made to look like the text is moving, in the same direction of the girl. In the top right hand corner there is the brand logo and its tag line “for successful living” and in the bottom right corner it says “high speed shopping: diesel.com”. The woman is the main focus of the advert, at first glance you would assume that the advert would be referring to her clothing but it is also advertising the “high speed shopping” that diesel.com offers.
The image is not very culturally specific; I feel the advert is American and the woman looks fairly young and independent. There is nobody else in this advert apart from the baby, which we assume is hers. The advert is associated with an appealing lifestyle because the woman is beautiful, slim and dressed well. She is running with a sleeping baby down a sunny road without any hassle. She is independent and confident which is a good message to diesels audience but she could easily hurt the baby in her arms which is irresponsible.

Representation
The kind of lifestyle being represented is nice at a first glance, I think most women would want to look like that and find running in heels with a sleeping baby easy. However in the real world that would never happen because of the colossal risk of dropping the baby or falling over and hurting her. There is not much detail about the location; all we see is a tall white wall and grass. I cannot recognise any negative representation of the woman, the tag line says “for successful living” and the woman is successfully carrying out the task in the photo. She is wearing expensive and stylish but simple clothing. It’s purely for the love of money, the “live fast” tag is meant to encourage people to die fast but spend all of their money while they are at it and just let materialism take them over. I only realised this when I looked at the other ads in the campaign I realised that they were actually really sickening.

Audience
I think that they are trying to attract young, stupid, fashionable and well off people with a fashionable lifestyle. The woman in the picture represents their target market age group. She is Rushing about wearing diesel jeans and attractive like most young girls want to be. The picture is sunny and the baby is sleeping which makes what she is doing look easy and that she has no morals to what would happen to the baby if she landed on it. The advert is almost comical. I didn’t realise some of the subliminal messages when I first saw these adverts. At first glance you see independence, glamour and nice clothes but after researching this particular ad campaign has a deeper message that is “don’t care about anything else apart from looking good” the picture below is from the same campaign and shows a girl who is oblivious to running into an ice cream truck because she’s obsessed with looking in the mirror.





Institutions
Tagline: High speed shopping: diesel.com
Product : Fashion jeans and clothing
Agency : Marcel Paris
Photographer: Laurie Bartley
Executive Creative Director: Frederic Temin / Anne de Maupeou
Art Director: Nicolas Chauvin / Romin Favre
Copywriter: Eric Jannon / Dimitri Guerassimov
Country : France


Evaluation
These adverts are aimed at young people that can afford to spend a little extra on clothes; they have a strong message that “image is everything” I disagree with this concept however I think they have been clever enough to disguise that concept in this image in particular. If you see the whole campaign together you get a better idea of the message they are putting across.

Youtube Video